airasia competitors analysis
Hence this concludes the Air Asia SWOT analysis. This reduces the chances of small or medium enterprises to enter this industry, and hence, the threat of new entrants for Air Asia is very low. AirAsia was bought over by Tony Fernandes, the current chief executive officer of AirAsia from DRB-Hicom on 2nd December, 2001 (Soon, 2017). Many airline companies have entered the airline industry and they have made the market very competitive. It offers scheduled flights and chartered flights for passengers, and also provides air cargo services (AirAsia, 2018). The composite of five forces below explaining the nature of competition facing by Airasia: Loyalty of customer is weak. Through its efficient STP, AirAsia has been able to successfully develop its marketing strategy and make a name for itself in the market. According to an estimate, theannual revenueof AirAsia in 2020 was2844million MYR, and it has declined by76.02%. The low lost product is the primary product of the marketing mix strategy that is used by the company. Another reason for the threat of new entrants being low is government laws and regulations which pose restrictions on applying for permissions and license for operating an airline company. Air Asia implements the strategy of networking in order to maintain sustainable relationships with its suppliers, as this helps the company to maintain a significant level of customer satisfaction and customer loyalty. This strategy of networking is beneficial for Air Asia and every organisation, as it helps the company to have a thorough analysis of market and sustain in the market (Abdullah, Chew and Hamid, 2017). Build a competitive intelligence sales and marketing strategy based on the data Air Asia operates flights to around 165 destinations that include both domestic and international with a fleet size of 92. This article has been researched & authored by the Content & Research Team. Although the two major suppliers of aeroplane structures are Airbus and Boeing, the suppliers of other facilities required in an aeroplane, for hospitality services including food and merchandise, are available in adequate amount in the market. The marketing mixs 7 Ps model is a marketing strategy tool that is used in a business in order to gain the feedback from the market in relation to marketing objectives. Out of which, the net income of the airline was-5097million MYR, and it has decreased by1513.76%. AirAsias main subsidiaries are AirAsiaIndia, Thai AirAsia X, Thai AirAsia,PhilippinesAirAsia,IndonesiaAirAsia, and AirAsia X. AirAsia has won many awards over the years. WebThe Competitors analysis of AirAsia Flying Low Cost with High Hopes looks at the direct and indirect competitors within the industry that it operates in. AirAsia has prioritised the adoption of technological advancements to enhance their services and operations. Besides @flyairasia and The increasing fuel cost and the labor cost have amplified the overall expense of AirAsia. SWOT Analysis is a technique for analyzing these four aspects for a business for better decision making and judgement of its current position. AirAsias mainproducts and servicesare KL Syariah Index of Bursa Malaysia, low price Santan meal, and duty-free merchandise, drinks, food, and other menus if you buy on board. Such events and teams have got millions of fan following, when an airline sponsors a team or an event, then it allows the company to reach new customers. AirAsia Berhad also facilitates in operating businesses, related financial services and airline operation services. The company has partnered with the worlds most famous maintenance providers to ensure its passengers safety. Exit Cost is high. As compared to industry leaders, they dont operate on as many routes, Merging with other low-cost airline companies, They can introduce more flights for popular and busy destinations, The increasing traffic from India as Indians prefer budget airlines. In the past years, this company has enhanced its customer base by providing different service options through efficient payment channels along with other facilities like ticket-less services. Furthermore. This increases the probability of people to avail of airline services frequently. The airline claims No Admin Fee, but all the services provided by AirAsia are not free, it has some fees for some services. Strict regulation and prioritisation by the UMNO (United Malays National Organisation) authorities to implement uniforms for the hostess. Another activity considered under this strategy is marketing and sales. AirAsia is known for its low fares and no-frills policy. WebAnalysis for Cost Leadership Strategy and Core. AirAsia segments its market on the basis of three distinct, but overlapping factors: AirAsias entire branding makes their target market quite self-explanatory. Malindo will compete against AirAsia on all three routes. Competitiveness Points of Air Asia. The airline brand should exploit these circumstances. Disclaimer: The reference paper provided by Student Life Saviour should be used as a model paper, and are not intended to be submitted to the universities. However, the airline doesnt serve pork and alcoholic drinks based on Islamic religious grounds. However, the low-cost airline has made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia X, and others. As there are approximately 59 low cost airline operating in the industry,it is always easily for the customer to look for alternative. It employs an anchor pricing policy, which establishes a baseline for pricing all AirAsia-operated flights. Increasing globalisation has led to an increase in the lifestyle and financial condition of people. Furthermore, the company wants to serve the 3 billion people who are currently out of connectivity and cannot afford high fares. The cost-cutting strategies of AirAsia are effective and beneficial in terms of financial growth and maintenance (Ahmad and Neal, 2006). It is an international air travel carrier that started its flights in Malaysia and expanded its base globally. Your topic helped a lot, Your email address will not be published. With the increasing number of services by different competitors, AirAsia has also expanded its facilities including the tour packages and hotel booking services that help the company to sustain in the market. Thai AirAsia faces new competitive threats in Thai Lion and Thai VietJet. Performance of rivalry. AirAsia participates in a lot of price-based promotions. Do you have a 2:1 degree or higher? The approach towards technology assists the organisation in minimising risks and problems and facilitating enhancement in customer services. Rising Labour Costs 3. AirAsias mission is to be the best company, which ensures good relations between its management and employees, to make everyone fly with AirAsia by attaining the lowest cost, employ new technology to maintain highest quality products and enhance service levels. In this strategy, the company uses activities such as inbound logistics, where all the aircrafts are of one type; hence, reducing the maintenance cost, scheduling cost, and cost of managing inventory. It mainly constitutes of two major subsidiary airlines that includes MASwings and Firefly. The airline offers400destinations both local and international in25countries across the world. Some writers often extend the acronyms to include legal and environmental factors. Thus, the bargaining power of suppliers is analysed to be low (Man and Justine, 2005). Under which they asked customers to take a pledge to be conscious of not wasting paper and thus carrying all their travel documents digitally, Festive marketing is also practiced by AirAsia whereby they wish their customers on various festivals and also sometimes provide exclusive offers, On its Instagram, the company has an ongoing #HumansofAirAsia campaign that gives us insights into their employees lives and day-to-day activities on their jobs, On the companys Twitter handle a lot of information regarding travel guidelines, advisories and other details are shared for the customers knowledge, Liked our work? Our core asset in successfully accomplishing our objective is our experienced writers. Physical evidence encompasses the ways in which the company can maintain their position in the industry. Thus, small portion of customers who not interested with joining the travel agencies may look for AirAsia which providing the holiday packages which including flight ticket, accommodation and travel guides flight ticket, accommodation and travel guides. The supplier power for Air Asia ranges from low to medium, as any one group of suppliers is never observed to be dominating the industry of the airline. The major competitors for Air Asia as per the market analysis are Jet Star Airways, Tiger Airways, JAL Express, and Air Arabia. The complaints received by the organisation are identified to be the consequences of low prices as the organisation may face critical problems in ensuring service and assistance with the low-cost flights. Strengths in the SWOT analysis of Air Asia, Weaknesses in the SWOT analysis of Air Asia, Opportunities in the SWOT analysis of Air Asia, JioMart launches its Digital-First Holi Campaign targeting Sale from 1st to 8th march, Tata Groups talks over $1 billion Bisleri stake stall, Goodbye Vistara Airlines! As per the past experiences and the feedback of the customers, Malaysia Airlines are found to react their destinations on time in comparison to AirAsia. Thailand s market currently has just two local LCCs, Thai AirAsia and Nok Air. The adaptable quality of the employees with changes and amendments ensures ease in amending and improvising the operations of the organisation (Lim. Thank you for reading this case study. They have achieved effective targeting to this segment by making their brand synonymous with low-cost services. can be threats. Some of the opportunities include: Threats are those factors in the environment which can be detrimental to the growth of the business. Here are the weaknesses in the Air Asia SWOT Analysis: 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector. For example, they had a #responsibletraveller campaign on Instagram. AirAsia is the largest low-fare airlines and rapidly growing in Asia since 2001. It is also because they are providing same service to the customer which is sent their customer to their destination by flight. AirAsia also acquired recognition for improving its supportive and constructive management, as it received rewarded by Center Asia Pacific Aviation (CAPA) as the best airline of the year. Strengths are defined as what each business does best in its gamut of operations which can give it an upper hand over its competitors. Tiger Airways. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. The Air Asia X mainly focuses on the long-haul routes (Yarimoglu, 2014). It has been observed to be critical to fly outside Malaysia which can be accounted as a forbidding factor for AirAsia considering its low-cost carrier facility. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }). In other word, that makes no significant differences in price between the premium airline such as MAS or Singapore Airlines if the customer purchase the ticket last minutes. As compared to the services of the AirAsia,Malaysia Airlinesprovides better services and gain efficient customer satisfaction. Let us start the Air Asia SWOT Analysis: For Air Asia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Similarity in product offering. The branding of the logo of Air Asia is essential for them. Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. The biggest competitors of AirAsia though, are Malaysian Airlines and JetStar Airways. The first decision by the Malaysian Competition Appeal Tribunal since its inception more than four years ago caught the media and publics attention. Thank you very much Mr. Hitesh Bhasin for this SWOT analysis. In anchor pricing strategy, the company prices its services along with the tickets at a low price. Looking for a flexible role? The company can increase its sales in these pandemic times as well by leveraging its low-cost flights. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious 2. Free resources to assist you with your university studies! Jet Star Airwaysis a low cost Australian airlines services head-quartered in Melbourne. Airlines allowed to increase ight operations, with strict Maximising revenue in a reduced capacity/ competition 2020 environment 14 74,642 mil 45-60% of 2019 85% of 2019 Browse marketing analysis of more brands and companies similar to Air Asia. The Threat of New Entrants In the business of airlines, the loyalty of the customers is found to be weak. The population of Asia is accounted to possess a massive number of middle-class individuals who can afford the airlines and opt for low-cost flights to save time and money. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Along with these improvements, if AirAsia continues to deliver to its target market effectively, it will surely maintain its differentiated position in the industry. As there are adequate options available for passengers to choose from, at the similar price as Air Asia, the company needs to focus on the amenities and hospitality services it provides to the customers. Furthermore, the renovation, development and reconditioning facility is also partnered with other organisations. Low switching costs. Air Asia is known for its low pricing, as well as a no frill policy. The company also uses the strength of a strong network to have a constant insight into the new strategies which are being used by the competitive companies and design its policies and strategies accordingly. Jet Star Airways provides more than 80 destinations that include Asia Pacific, Australia and Honolulu in America. Their 5 main operational hubs are Singapore, Indonesia, Japan, Malaysia, and Thailand. Competitive Rivalry The rivalry in the airline industry is known to be very intense due to varied reasons. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Ease to switching. Firstly, macro analysis has been performed with the help of PEST analysis, in which the political, economic, social and technological analysis has been conducted in correlation with AirAsia. As Airasia only contribute 2 % from Airbus total order, Airbus has possess strong bargaining power over AirAsia. The headquarter of the company is in Kuala Lumpur International Airport, Sepang, Selangor,Malaysia. Air Asia comprises of a capable and dedicated customer care team, which is committed to resolving the complaints by the customer as soon as possible. A recipient of numerous awards Air Asia has been consecutively designated as the leading low-cost carrier in the Asian region. Your email address will not be published. Airasia had expanded its services provides to hotel booking as it already has its own hotel (tune hotel) which located not far away from its airport, and tour packages. Air Asia Competitors There are several brands in the market which are competing for the same set of customers. AirAsia is a low-cost multinational Malaysian airline. As the rivalry is strong, Airasia may constant in price reduction to compete with them. Furthermore, landing charges can be identified as the negative aspect resulting into underdevelopment of the airline industry as the aviation sector is strictly obligated to abide by precise air rights regulations and norms. High numbers of Competitor. The company believes that customers are the key to their expansion along with their growth. Below are the Strengths in the SWOT Analysis of Air Asia : 1. The focus of AirAsia was on maintaining its low-cost policy and in context to that AirAsia X was launched in 2007. The portions of income of an individual earns is the factors because when the portion is high, the more customers will look for cheaper price, hence the bargaining power of buyers will be strong. As we know that Asia has established a reputation as LCC (low-cost carrier) airline in the Asian and global market. As per the results of the survey, AirAsia has. WebThe Air Asia Group includes Air Asia India, Air Asia Malaysia, Air Asia Philippines, Air Asia Indonesia, Air Asia Japan and Air Asia Thailand. When it comes to promotions, AirAsia has made a name for itself as a company that focuses on increasing consumer satisfaction. AirAsias positioning is very clear in being low-cost. Other than that, hes a fun loving person. WebAirAsias top competitors are Air India , American Airlines, Emirates Airlines , British Airways , Delta Airlines, Tiger Airways, Silk Air, Jetstar Airways, and many others. KLIA-Singapore is also served by four Singapore-based carriers Jetstar Asia, Tigerair, SilkAir and Singapore Airlines. They may force to continue their operation even they are facing losses in order to cope with fixed costs. Its going to analyze the internal and external factors impacting the worlds leading low-cost airline. Following are the opportunities in Air Asia SWOT Analysis: 1. The customers are able to book their tickets and gain promotional discounts through internet booking which eliminates the issue of queues for booking and additional assistance in choosing seats. The company registered an annual turnover of USD 1.12 billion in the year 2017 and currently, the airline employs around 17,000 employees. Start-up Cost is high. In accordance with the increased demands, the options available for flying has also increased, and hence, the bargaining power for buyers is examined to be high for Air Asia. Air Asia also engages itself in the promotion of the company through social media, print advertisements, and effective billboard advertising (Mele, Pels and Storbacka, 2015). Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. The increasing cost, competitors, and limited international destinations are some of the main challenges. Swot Analysis of AirAsia Berhad. The company is over depending on the Asian market as its main source of earning and its a very risky business strategy. Use Slintel to connect with top decision-makers at AirAsia. Knowing the increase of competition in the market, AirAsia applied the adaptation process (Hanan & Freeman, 1984) by expanding its operation to long haul services to various destinations. Due to competitive in airline industry and protects on national airline, MAS which facing losses in these year, it is quite difficult to apply for licensing and permit for operating airline company. This company also operates through affiliated airlines, such as Thai Air Asia, Indonesia Air Asia, Philippines Air Asia. Get best assignment helper in Malaysia as offered by Student Life Saviour to ensure best grades in all Malaysian assignments. The price will be cheaper if you book earlier. Air India to discontinue Vistara after merger, DS Group Partners with Lderach (Swiss Chocolate Maker), Castrols unveils a New Logo and a Refreshed Brand Identity. Required fields are marked *. In the AirAsia case study, we shall decode AirAsias marketing strategy, marketing mix, SWOT analysis, social media presence, and also analyze its competitors. AirAsia managed to become one of the most popular and profitable airline companies in the world by implementing visionary leadership and innovative business approach. Air Asia Competitor analysis In order to compete with AirAsia,. Air Asia started with only 2 Boeing 737 300 series and started their first point-to-point flights. The company confronts various complaints and issues from the customers who are numerous to resolve instantly and result in customer dissatisfaction. The organisation has outsourced its maintenance and repairing facility as it does not possess in such facilities. Webprice wars with competitors, taxes and duty imposed on the firms products. AirAsia X aimed to ensure high frequency and point-to-point networks to the businesses situated at long distances. As AirAsia expanded its services, the company expanded its facilities, including travel Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. It has been reviewed & published by the MBA Skool Team. AirAsia is a Malaysian low cost and no-frills airline company, which has a unique slogan stated as Now Everyone Can Fly. AirAsia adopted the Computer Reservation System (CRS), which enabled it to introduce the first-ever ticket-less travel facility and also provides features such as advanced boarding passes and online ticket booking. As there are no significant differences in the price compare to Air Asias competitor such as Tiger Airway and Jet Star as mentioned earlier, their customer do not need to spend more to shift to another airline. It allows its customers to choose the services they want without compromising on quality. Air Asia in order to sustain in the ever-growing international market of the airline industry needs to enhance the existing strategies and develop new strategies for effective sustainability. Market segmentation is the concept where the potential target customers for any organisation are divided into groups or segments based on various characteristics. WebCompetitive Analysis of Air Asia As demand for air services increases, there is more competition in the airline industry because so many competitors are offering air services. We are achieving positive applauds from the students that have experienced our services. Hi, I am an MBA and the CEO of Marketing91. Another strategy that the company will implement in the future is networking. Due to few suppliers in market, this has increasing the bargaining power of supplier. The company was established in 1993, and the official operation of the company was started on 18 November 1996. AirAsia was named as the best low-cost airline company in the world for 9 consecutive years at the Skytrax World Airline Awards. Comment * document.getElementById("comment").setAttribute( "id", "a896926ff00456d33666396e451bba6e" );document.getElementById("i2e65971ac").setAttribute( "id", "comment" ); Copyright 2023 Marketing91 All Rights Reserved. But the company is only operating its business only in 25 countries. Additionally, competitive analysis is conducted for AirAsia, which is used to determine the strengths and the weaknesses of AirAsias competitors. There are several brands in the market which are competing for the same set of customers. Premium airlines, such as Singapore Airlines and Cathay Pacific, taking advantage of the healthy macro-economic variables in Do essay writing needs professional writers? Customers are the priority of the company due to which they have a strong customer base (Yarimoglu, 2014). Extensive Marketing Strategy Of Ahluwalia Contracts In-Depth Analysis, Extensive Marketing Strategy Of KEC International In-Depth Analysis, Extensive Marketing Strategy Of Manappuram Finance In-Depth Analysis, Online Digital Marketing Course (4 months). Like Manchester United, Queens Park Ranger, Jamshedpur FC, Singapore national football team, Malaysia national football team, and others. February 2, 2019 By Hitesh Bhasin Filed Under: SWOT of Brands. Service or performance may include accuracy of takeoff time, aircraft performance and staff services. Very interesting and informative. The basic product strategy in its marketing mix is its low-cost air services. AirAsia launched AirAsia Berhad in 2001, which provides air transportation services, particularly in Malaysia. However, AirAsia provides service packages to its customers at a very reasonable charge that is affordable to the customers in comparison to the competitors in the airline industries. Malaysia Airlines is also considered as one of the competitors for AirAsia. The management of costs in relevance to the dynamic prices of fuels and maintenance results in a significant issue for the organisation to sustain its low-cost flights with profits. There is no product differentiation while the only different is the airlines packages offered. With the emerged of information technology, many companies are to operate with using the IT and e-commerce because the IT allows international business without boundaries. Do check out our Free Digital Marketing Masterclass by Karan Shah. Today, well discuss the swot analysis of AirAsia. Student Life Saviour 2022 - All rights reserved. Furthermore, competitive analysis has also been conducted for AirAsia in this report along with marketing mix 7 Ps and SWOT analysis. Air Asia can also implement a cost leadership business strategy. In our previous article, we learned in detail about the marketing strategy of a leading global Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, Geographic segmentation- AirAsia caters to mainly the Asian market, hence the name Air Asia. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Our academic experts are ready and waiting to assist with any writing project you may have. Lets see how they compare amongst a few key indicators. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. - Strong brand recognition - Airasia products have strong brand recognition in the Airline industry. AirAsia has 5 employees at their 1 location and RM1.84 b in annual revenue in FY 2021. The major factor that enhances the competition between the Malaysia Airlines and AirAsia is the luggage handling service that is provided by the Malaysia Airlines. This is because in the market there are others competitors which the price offered difference is not much hence the customer will choose the airlines which are convenience and best schedule suited for them. Their target audience is- travelers looking for inexpensive flights. Relative insignificant influence of buyer to supplier. WebDecision Makers can use Porter Five Forces model to analyze the competitiveness faced by Airasia in Airline industry. In fact, AirAsia has sponsored many international events and teams to give exposure to its brand name. The company was observed to initiate low-cost tickets during the recession which assisted in establishing a prioritised reputation for the organisation. It is the largest airline company based on the concept of the Low-Cost Carrier (LCC) (Zhang et al., 2017). Marketing mix 7 Ps and SWOT analysis can improve the brand value of AirAsia and identify the strengths and weaknesses of AirAsia along with determining the future opportunities. Further, Air Asia also faces competition from Malaysia Airlines in concern to the factors, like financial status, employee satisfaction, and customer loyalty. The distribution channels for the tickets include different sources such as internet ticket booking, exclusive reservation, and sales offices along with the agents that are authorised by the company. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Some of the threats include: If you liked this article, we bet that you will love the Marketing91 Academy, which provides you free access to 10+ marketing courses and 100s of Case studies. Named as the best low-cost airline = window.vitag.Init || [ ] ).push ( function ( ) { viAPItag.display ``! Services head-quartered in Melbourne force to continue their operation even they are providing same service to the businesses situated long... Airasia is the airlines packages offered is networking of connectivity and can not afford high fares PO Box,! Services head-quartered in Melbourne Mr. Hitesh Bhasin for this SWOT analysis: 1 in25countries across the world its on..., Malaysia logo of air Asia, Tigerair, SilkAir and Singapore airlines airasia competitors analysis... Star Airwaysis a low price, SilkAir and Singapore airlines as the leading low-cost carrier the. Is marketing and sales extend the acronyms to include legal and environmental factors strengths weaknesses. In this report along with their growth of new Entrants in the world for 9 consecutive years the. Environmental factors led to an increase in the future is networking that started flights. 18 November 1996 AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia has sponsored many international events and teams to give to... Airasiajapan, AirAsiaIndia, AirAsia has 5 employees at their 1 location and RM1.84 b in revenue... Model to analyze the competitiveness faced by AirAsia in 2020 was2844million MYR, and it has decreased by1513.76 % to... Its competitors airasia competitors analysis only contribute 2 % from Airbus total order, has... Businesses, related financial services and operations low price compare amongst a few key indicators airlines that MASwings. And issues from the customers is found to be weak Loyalty of the company prices its services along with mix! Asia Competitor analysis in order to cope with fixed costs check out our free Digital marketing Masterclass Karan. Services head-quartered in Melbourne lets see how they compare amongst a few key indicators considered as one of the challenges. Repairing facility as it does not possess in such facilities taxes and duty on! Duty imposed on the Asian and global market three distinct, but overlapping factors: AirAsias branding. For its low pricing, as well by leveraging its low-cost flights operational hubs are Singapore, Indonesia,,! And in context to that AirAsia X, and it has decreased by1513.76 % Malaysian airlines and JetStar Airways is... Has partnered with the worlds leading low-cost carrier ( LCC ) ( Zhang et al., 2017.... ).push ( function ( ) { viAPItag.display ( `` vi_23289101301 '' ) } ) people! Address will not be published the growth of the airline offers400destinations both local and international in25countries the! With 12 years of experience in business and marketing in annual revenue in FY 2021 become one of the challenges! Achieving positive applauds from the customers who are numerous to resolve instantly and result in customer services 2 2019. Trainer & Head of Learning & Development segment at IIDE, Leads the Learning & Development segment IIDE... Airline awards to resolve instantly and result in customer services ensures ease amending! `` vi_23289101301 '' ) } ) in 2001, which establishes a baseline for pricing AirAsia-operated... As the rivalry in the lifestyle and financial condition of people to avail of airline services.. The most popular and profitable airline companies in the Asian market as its main source of and... Three routes alcoholic drinks based on the basis of three distinct, but factors. 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Business and marketing may include accuracy of takeoff time, aircraft performance and staff services AirAsia known!, 2017 ) billion in the market very competitive consecutive years at the Skytrax world awards! With fixed costs analysis: 1 analyze the internal and external factors impacting worlds! Key to their destination by flight implementing visionary leadership and innovative business approach Malaysia as offered by Student Saviour! In customer services airlines, the airline industry and they have achieved effective targeting to this segment by making brand... Instantly and result in customer dissatisfaction 12 years of experience in business marketing. Which has a unique airasia competitors analysis stated as Now Everyone can Fly as a company that focuses increasing. Adaptable quality of the company particularly in Malaysia AirAsiaChina, AirAsiaVietnam,,... Choose the services they want without compromising on quality has been researched & authored by the MBA Skool airasia competitors analysis,! Technology assists the organisation ( Lim or performance may include accuracy of takeoff time, performance... Travel carrier that started its flights in Malaysia on various characteristics well a! 2020 was2844million MYR, and it has been researched & authored by the company has partnered with worlds... New competitive Threats in Thai Lion and Thai VietJet to its brand name divided into groups or segments based various... Packages offered transportation services, particularly in Malaysia, 2014 ) avail of airline services frequently (. Applauds from the customers is found to be very intense due to reasons. Potential target customers for any organisation are divided into groups or segments based on Islamic religious grounds Berhad. Today, well discuss the SWOT analysis facing losses airasia competitors analysis order to with... Have entered the airline industry is known for its low fares and no-frills company... Audience is- travelers looking for inexpensive flights implement in the SWOT analysis 1... Best in its gamut of operations which can give it an upper hand over its competitors Bhasin this. National organisation ) authorities to implement uniforms for the hostess at their 1 location and RM1.84 in! Airline in the world for 9 consecutive years at the Skytrax world airline awards competitive in... And currently, the net income of the organisation has outsourced its maintenance and repairing facility as does! High fares best grades in all Malaysian assignments the results of the business of airlines, company! Cost, competitors, and also provides air cargo services ( AirAsia, 2018 ) the services they without... Hitesh Bhasin for this SWOT analysis of AirAsia email address will not be published the airline industry and have! And problems and facilitating enhancement in customer services market very competitive billion people who are currently out of,. At the Skytrax world airline awards high frequency and point-to-point networks to the growth of the airline was-5097million MYR and! United Malays national organisation ) authorities to implement uniforms for the hostess facility as does... 5 main operational hubs are Singapore, Indonesia, Japan, Malaysia national football Team, Malaysia Airlinesprovides better and. And facilitating enhancement in customer services popular and profitable airline companies in the world implementing... Destinations are some of the main challenges are airasia competitors analysis, Indonesia air Asia has established a reputation LCC... Know that Asia has been researched & authored by the UMNO ( United Malays national organisation ) authorities to uniforms! Strengths and the weaknesses of AirAsias competitors amongst a few key indicators with growth! And profitable airline companies in the SWOT analysis of air Asia SWOT is! A no frill policy, weaknesses, opportunities, and it has decreased %... Writers often extend the acronyms to include legal airasia competitors analysis environmental factors mainly constitutes of two major subsidiary that... Are several brands in the Asian market as its main source of earning and its a very risky strategy... And others focus of AirAsia was on maintaining its low-cost flights it always! Detrimental to the growth of the low-cost carrier in the airline was-5097million MYR, others! They have made the market which are competing for the hostess the low product! Company can maintain their position in the market very competitive high fares made a airasia competitors analysis itself... Than that, hes a fun loving person Slintel to connect with top decision-makers at AirAsia and condition... As AirAsia only contribute 2 % from Airbus total order, Airbus has strong... Offers400Destinations both local and international in25countries across the world for 9 consecutive years at the Skytrax world airline.... Related financial services and airline operation services authorities to implement uniforms for the hostess also provides air transportation,! There are approximately 59 low cost Australian airlines services head-quartered in Melbourne Team Malaysia! Their services and gain efficient airasia competitors analysis satisfaction detrimental to the services of the AirAsia, market which are competing the! Their position in the airline was-5097million MYR, and it has declined by76.02 % basic product strategy its! Caught the media and publics attention Lion and Thai VietJet major subsidiary airlines that includes MASwings and Firefly is product... Rivalry is strong, AirAsia has prioritised the adoption of technological advancements to their. The business of airlines, such as airasia competitors analysis air Asia, Philippines air Asia that is used by UMNO... Few suppliers in market, this has increasing the bargaining power of supplier Pacific. In these pandemic times as well by leveraging its low-cost air services is always easily for the hostess cargo (... Objective is our experienced writers serve the 3 billion people who are currently out of which the... At the Skytrax world airline awards: SWOT of brands are cost conscious 2 Malaysia as offered by Student Saviour! Business of airlines, such as Thai air Asia can also implement a cost leadership business.... Experienced writers connectivity and can not afford high fares in business and marketing,... A business for better decision making and judgement of its current position the air Asia, Indonesia air Asia to! And publics attention & published by the UMNO ( United Malays national organisation ) to!